Overview
Offline dollars are moving online, and online brand dollars are moving to performance marketing. Advertisers still care about their brand, but in this economy they also care about measurable response and return on spend.
The Right Media Exchange has always offered best-in-class performance capabilities, and now brand-sensitive advertisers can utilize those capabilities and protect their brand as well. Yahoo!'s Marketplace Select is a tool on the Right Media Exchange that gives you access to high-quality supply partners and site-list transparency and allows you to exclude inventory that doesn't work for you.
With tools such as Marketplace Select, Yahoo! is providing tools on the Right Media Exchange to help improve the traffic quality, campaign performance and control of the advertisers' brand.
What We Provide
Marketplace Select is a feature designed to ensure that your ads run only on the sites you approve on the Right Media Exchange.
Technology Enablement
If you are not currently participating on the Right Media Exchange, we help deploy your business on the platform, which gives you access to 46 active supply partners. You will also have visibility into more than 50 channels, including news, sports, entertainment, gaming, music, technology, business/finance and others, so you can target your ads to the sites you choose.
Control Features
You'll have access to approved sites, site list management and approval and targeting tools. Our Content Risk Targeting and Buyer Controls include online sample linking agreements, URL targeting to help ensure proper delivery, source URL passback capability and a suite of other features.
- Reach: Access to the largest supply eco-system in the industry, with 8 billion transactions per day
- Control: Your ads will only run on the sites that you approve
- Network transparency: Gain more visibility into your network or your partners' to better protect your advertiser's brand
- High quality: Help maintain a quality network with our easy-to-use site approval process
- Better return on investment: Get customized targeting strategies to help generate a better ROI for your customers
Summary
The Internet is massive, and you don't always know if your ads are running in the right place. With Marketplace Select, you get access to huge amounts of inventory --- and the visibility and control over them to give you peace of mind.