Overview
If you use ad networks to get more revenue from your non-guaranteed inventory, you've probably noticed that they don't bring as much revenue as they used to do—the average CPM for ad networks dropped by almost half from the fourth quarter of 2007 to the fourth quarter of 20081. If you're looking for other ways to monetize your inventory, consider outsourcing your ad operations to Yahoo! Professional Services. Our team will completely manage your non-guaranteed inventory and ad networks relationships to help improve your CPM, network performance and overall revenue.
What We Provide
Our consultative service is a completely outsourced solution to run your non-guaranteed business. We'll optimize your non-guaranteed inventory to help generate incremental revenue and allow you to focus on running the rest of your business.
- Line item management
- Campaign trafficking
- Creative approval management
- Network management and optimization
- Billing and reconciliation
- Dashboard reporting
- Incremental Sales and Business Development support
Focus on your core business as we manage day-to-day ad operations for your remnant inventory
- Generate incremental revenue through best practices that manage and optimize non-guaranteed inventory on your network
- Increase advertiser buys and share by improving and optimizing campaign performances
- Increase client satisfaction through quicker turnaround
Summary
Getting the most out of your non-guaranteed inventory requires skills and resources that most publishers just don't have. You can bring the skills of the world's largest online publisher to your business when you outsource your ad operations to the experts at Yahoo! Professional Services.
1. Source: Pubmatic AdPrice Index Quarterly report, January 14, 2009; large = sites with more than 100MM monthly page views