The Right Media Exchange (RMX) set the course for digital advertising's exchange sector in 2005. Since then, adoption of ad exchanges, from both a participation and development standpoint, has been enthusiastic. Right Media has made the concept of a fair, open marketplace, and the efficiency and profitability that can result for all participants, fundamental in our industry.
Still, we love getting the question "what exactly is the Right Media Exchange?", because it may be more than you think, and not what you thought at all.
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