Right Media is Your Entry into Untapped Monetization

• Right Media knows that publishers are constantly balancing how to generate revenue with how to  create great user experiences.
• Publishers are focusing on selling audiences.  Deep and scalable audience knowledge drives revenue and user data is extremely valuable. It can help publishers drive sales strategy and revenue and can increase the value of the premium sales inventory in addition to the remnant inventory.
• Yield optimizers and new tools are emerging.  As data collects through increasingly transparent buying there will be more insights on the customer and more possibilities in open auctions.
• Supply is fragmented into a handful of individual marketplaces.
• Marketers need publishers’ support to reach unique audiences at scale and fulfill insertion orders.

• Gain access to premium demand

• Enable more competition for every impression

• Gain visibility into inventory availability for publishers and networks, helping publishers manage premium buys via the Exchange on managed supply
• Manage inventory by channel, section, publisher, geography, age, and gender
• Book guaranteed campaigns on managed inventory through the Exchange

• Automatic Creative Tester technology and human auditing process help keep certain categories of  unwanted content from appearing on publishers’ sites
• 200 categories of classification
• In-house double-blind auditing capability

• Buyers gain site transparency and can better control the types of sites their advertisers are running on, opening up sellers to premium demand
• Sellers attract more advertisers, premium ads and higher CPMs to their supply 

• Publishers may elect to provide buyers with user data via Right Media’s ad tags (using query strings), allowing advertisers to target accordingly
• Inventory may be open to more relevant campaigns and higher CPMs by allowing advertisers another layer of targeting
• Data may be passed through contextual targeting categories, age/gender or registration information