Are You Using Your Platform to the Best of Its Ability?

Advertisers are moving dollars from offline to online and buying audience against a wider array of online properties, as publishers and agencies fight harder for ad spend. In today's economic climate, you need a partner experienced in navigating this changing advertising marketplace.

Who We Are

Our team of industry and technology experts gives you the strategic guidance and tools to fine-tune your advertising strategy. We leverage our experience servicing top brand clients and as the world's largest online publisher to deliver solutions and technology that get results.

We have several new offerings for agencies, demand-side platforms, inventory aggregators and publishers, each focused on the needs of today's market. Display advertising is undergoing a period of massive transformation. The exchange auction-based model is rapidly gaining acceptance by the market as the most efficient way of buying online media. As the first and largest exchange, we have built services that enable our clients to seize opportunities in these challenging times.

What We Do

Optimization: Drive Real Results
The optimization team is our platform center of excellence. With access to advanced analytics and a deep understanding of the platform algorithms, we implement cutting-edge strategies to peel back the complexities of bid-based display media buying to help increase yield and maximize ROI.

Solutions Engineering: The Catalyst for Your Innovation
During platform integration, we'll work with you and your development partners to support custom tech solutions and API tools—letting you integrate existing or more advanced applications onto the platform, according to your needs.

Consulting Services: Transform Your Business
Our consulting team will help you grow your business to stay competitive in an ever-evolving market. Our industry and platform experts will help you take your company to the next level. From identifying new revenue streams to carrying out the operational plan, we can advise you at every step of the way.

Demand Side Platform (DSP): Evolve Your Media Buying
Professional Services has recently launched our own demand-side platform as a layer on the exchange to service our head advertiser and agency partners. These capabilities and services address buyers needs to manage frequency across all buys, extend reach across the industry's fragmented supply, and buy specific audiences instead of solely using context as a proxy for audience.