Right Media Forum
Details on the upcoming Right Media Forum in November will be coming soon.
AOL Chooses Right Media Exchange as Display Advertising Platform for Ad Agreement
AOL has chosen Right Media Exchange as the platform to provide real-time access to AOL inventory as part of the display advertising agreement among AOL, Yahoo! and Microsoft announced last November. The inventory that AOL makes available under the agreement will be surfaced through Right Media Exchange across the U.S. and Canada.
“We have had a [...]
February 3, 2012
Right Media Partner Profile: TLV Media
TLV Media’s Ohad Gliksman talks about using optimization technology to boost campaign performance
This is the second in our series of profiles on Right Media seatholders—who they are, what they do, and their views on today’s digital marketplace.
Founded in 2007, TLV Media built an industry-leading optimization platform that helps agencies, networks, advertisers and publishers maximize the performance [...]
January 23, 2012
Right Media Marketplace Insights
Right Media has released its first Marketplace Insights paper, focused on advertiser offer types in the second half of 2009.Here are some key points in the paper:
- Shopping, Service and other high-margin offer types had the greatest number of impressions and the highest spend.
- Gaming and Entertainment offers had high click-through rates, potentially due to instant user engagement.
- In the second half of 2009, Shopping, Service, Insurance and Autos saw seasonality variations in impression volumes, eCPM, and click-through rate.
- Shopping, Service, Insurance, and Autos all displayed declines in impressions in the last quarter of the year. And each had a spike in eCPM during the same week of December.
Download the full paper.
We also invite you to check out the Yahoo! Advertising Insights Library.
Right Media in the News
To learn more about Yahoo! and Right Media in the news please visit the Yahoo! Press Room.Members of the press can contact us here.
-
Events
