Right Media is Your Gateway to Monetizing More Inventory at Higher Rates

We Understand Your Business

Networks are differentiating themselves to serve the needs of premium advertisers and publishers who need transparency and measurable success from their supply and demand partners.  Marketers, in particular are looking for network partners that can go beyond providing just reach. Differentiated networks need to provide transparency, control, accountability, stability, and innovation.

The Trends for Networks Are Clear:

• Differentiation is necessary to reach hundreds of premium publishers and advertisers
• Networks are experiencing a shift in innovation from supply to demand
• Supply is fragmented into a handful of individual marketplaces
• Online media buying is shifting from contextual to audience-specific buying, driven by data
• Seamless buying and selling across marketplaces is the new standard
• Interoperability – linking buyers and sellers –  is key

The Right Media Exchange Advantage for Networks

Access

• Gain access to premium demand

Dynamic Pricing

• Enable more competition for every impression

Inventory Management

• Gain visibility into inventory availability for publishers and networks, helping publishers manage premium buys via the Exchange on managed supply
• Manage inventory by channel, section, publisher, geography, age, and gender
• Book guaranteed campaigns on managed inventory through the Exchange

Media Guard Helps Exchange Participants Protect Themselves from Unwanted Content

• Automatic Creative Tester technology and human auditing process protects unwanted content from appearing on publishers’ sites
• 200 categories of classification
• In-house double-blind auditing capability

Marketplace Select Facilitates Premium Demand Buys that Can Benefit the Overall Marketplace

• Buyers gain site transparency and can better control the types of sites their advertisers are running on, opening up sellers to premium demand
• Sellers attract more advertisers, premium ads and higher CPMs to their supply 

Data sharing Makes it Easier for Publishers to Give Buyers the Control They Need and Can Help Increase Ad Quality, Relevance and Revenue

• Publishers may elect to provide buyers with user data via Right Media’s ad tags (using query strings), allowing advertisers to target accordingly
• Open publishers’ inventory to more relevant campaigns and higher CPMs by allowing advertisers another layer of targeting
• Pass data through contextual targeting categories, age/gender or registration information