Real Time Bidding

Real Time Bidding (RTB) refers to pricing and buying impressions in real-time using your own audience data and/or external data through proprietary or outsourced technology. It is achieved by tightly integrating the technology between buyers and sellers, which enables buyers to return a bid for an impression in real-time using their own bid valuation technology.

Right Media was the first exchange to offer RTB, and we’re now making it available across RMX. We’ve also released new features designed to give sellers more control over managing their data, pricing and inventory.

Our RTB solution can help buyers and sellers maximize the value of their media transactions:

Benefits to buyers:

• Use your own valuation technology to bid on the impression in real-time
• Value an offered impression using your own data and/or external data

Benefits to sellers:

• Access additional demand

Access external demand not present on RMX

Tap into new budgets allocated to RTB

• Leverage superior controls

Buyer-specific reserve prices

Inventory opt-in

Transparency settings

Win-rate reporting

• Control the level of engagement with each buyer
• Establish a minimum value for each impression based on your own data and/or external data

In addition to allowing external demand sources to buy inventory hosted on RMX using real time technologies, Right Media also offers an RTB solution to its hosted buyers for making media buys on inventory sources not hosted on RMX. The seller passes information about the ad call to RMX, and the buyer uses RMX’s bidder to place its bid and send it to the seller. The seller uses its own technology to conduct the auction.

For more information on real time bidding solutions from Right Media, please contact your Partner Manager or send an inquiry to rmxinfo@yahoo-inc.com.