What is the Right Media Exchange?

Right Media operates the first and largest exchange platform.  Our premium marketplace has helped fuel the industry's drive for efficiency and profitability that has become fundamental to digital advertising.

With the market as fragmented as it is today, there is a need for one premium marketplace that combines multiple supply sources through one interface.  Buyers want the ability to buy only the impressions they want, target audiences and manage frequency across many supply sources.  Sellers want to make the most of their inventory while managing channel conflict and brand safety.  

The Right Media Exchange has the platform, tools, guidance and services to help members adapt to the ever-changing landscape of online marketing.  Advertisers, agencies, publishers, networks, technology partners and data providers can all use the Exchange to power their entire ad business. Here are just some of the features and benefits.

• Access  – Buy and sell quality, premium supply


• Campaign Efficiency – Use our proprietary, auction-based prediction algorithm and dynamic pricing to increase reach, enable more efficient buying and achieve better ROI


• Protection – Increase site transparency and control over the types of sites on which ads are running; protect your inventory from unwanted ads


• Optimization – Attract more advertisers, premium ads and higher CPMs; gain better visibility into inventory availability to manage premium buys


• Targeted Reach – Define your exact targets. Then, buy audiences cost efficiently and at scale


• Content Risk Targeting – Balance volume and control based on rate targeting, channel targeting and site list approval


• Control – Manage premium inventory by channel, section, publisher, geography, age, and gender


• Integrate – Use open APIs to facilitate interoperability (linking buyers and sellers)


• Collaboration – Share data via contextual targeting categories, age/gender or registration information and make it easier to give buyers the control to help increase ad quality, relevance and revenue


• Innovation – Build, deploy and monetize innovative products and services to help those businesses connect more effectively

If you're ready to take the next step toward efficiently optimizing your digital advertising strategy, Contact us.