Let Right Media Become Your Demand Side Platform (DSP) Partner
We Understand DSPsDemand Side Platforms (DSPs) can provide transparency, efficiency and new capabilities for digital marketers. They help digital marketers reach audiences in a targeted, operational and cost- efficient manner.
DSPs work on behalf of advertisers or agencies to access quality supply at scale and market rates. Using insights and data from marketers and other sources, DSPs enable advertisers to seamlessly buy across exchanges and other large pools of supply.
The emergence of DSPs is changing the way advertising is bought and sold online. Here are some of the trends that are emerging:
- Advertisers may extract more value from their advertising by better controlling targeting, price and optimization
- Publishers may have more demand available to compete for their inventory, which can increase yields
- Networks may use their insights and relationships to offer DSP capabilities to advertisers. (Some networks will focus on supply and increasing yield for publishers).
The Right Media Exchange represents one of the largest aggregated supply sources. We offer tools and pricing capabilities that DSP partners can leverage.
- AOL Chooses Right Media Exchange as Display Advertising Platform for Ad AgreementAOL has chosen Right Media Exchange as the platform to provide real-time access to AOL inventory as part of the display advertising agreement among AOL, Yahoo! and Microsoft announced last November. The inventory that AOL makes available under the agreement will be surfaced through Right Media Exchange across the U.S. and Canada. “We have had a [...]February 3, 2012Right Media Partner Profile: TLV MediaTLV Media’s Ohad Gliksman talks about using optimization technology to boost campaign performance This is the second in our series of profiles on Right Media seatholders—who they are, what they do, and their views on today’s digital marketplace. Founded in 2007, TLV Media built an industry-leading optimization platform that helps agencies, networks, advertisers and publishers maximize the performance [...]January 23, 2012Brian Silver Named New Head of Right MediaNew chief brings deep knowledge of digital advertising and platforms business Brian Silver, formerly president and CEO of Travora Media, has joined Yahoo! as vice president, Ad Platforms for the Americas, where he takes over as the new head of Right Media Exchange—the industry’s leading global display advertising exchange, handling 11 billion impressions a day. In his [...]January 9, 2012Follow us:
-
What is the Right Media Exchange?
Right Media operates the first and largest exchange platform. Our premium marketplace has helped fuel the industry’s drive for efficiency and profitability that has become fundamental to digital advertising.