Right Media is the Technology Platform to Help You Scale Your Business

We Understand Your Business

As agencies are changing how they buy media, they need greater control over the types of inventory they buy, the audience segments they're buying, and optimizing buys with appropriate pricing.  In the past, pricing has been determined by publisher yield without much leverage from the advertisers.  Now, advertisers are buying more efficiently and looking for more transparency with scale across multiple supply sources.

Agencies are paying special attention to the following trends:

• Buying Efficiencies – Agencies are taking control and aggressively going to market with centralized buying by leveraging exchanges, demand-side platforms, and other technology providers where price is determined by advertiser goals and user value.


• Media Trading Strategy – Ad networks have been very successful with arbitrage, encouraging agencies to look at different ways to increase margin.  Agencies already have strong relationships with advertisers. They are looking to build on that portfolio by expanding their direct relationships with publishers, which can reduce reliance on ad networks to help scale.


• Technology – By leveraging technology providers, exchanges, and data providers, agencies can layer their data on top of third-party technologies to create more efficient buying.


• Data and Audience – While there will always be a need for content-based guaranteed buys, data providers are enabling agencies to layer data and audience segments on top of their existing information sources.  

Right Media can help agencies achieve smarter buys, reach the right audiences and drive greater, more efficient return on investment for advertisers.


The Right Media Exchange Advantage for Agencies

Right Media helps enable agencies with more efficient buying through:

ROI Management and Flexible Pricing

• Auction-based platform helps ensure fair market value for inventory
• Dynamic pricing models give flexibility to meet the advertiser's buying needs
• Global frequency management across all sites feeds into media valuation

Technology Enablement/Operational Efficiency

• Right Media's auto-optimization can help find the right inventory for your marketplace
• Data management enables powerful audience extension and targeting
• Automated processes within the agency workflow reduce time and resources

Protection for You and Your Clients

• Marketplace Select provides the tools to share, manage and control site lists
• Creative auditing helps ensure ads display correctly
• Content and URL-based targeting provides technology controls
• Reporting controls manage the visibility given to partners

Common Platform, Aggregated Supply

• One easy pipeline among advertisers, publishers and networks
• Take advantage of Right Media's extended reach.  We are the first and largest exchange marketplace, providing direct links to 260+ members, more than 11 billion transactions per day, and 300,000+ buyers and sellers
• Minimize counting and pixel discrepancies
• Easy integration with open APIs