Right Media is Your Entry into the Evolving Premium Marketplace

We Understand Your Business

Right Media knows that advertisers are increasing online spending.  They need one centralized buying platform to manage frequency, reach and insights about their audiences, and to access the industry's fragmented supply.

The trends are clear:
  • Advertising budgets are shifting from traditional to online media
  • Online media buying is shifting from contextual to audience-specific buying, driven by data
  • Supply is spread across a handful of individual marketplaces
  • Seamless buying and selling across marketplaces is the new standard
  • Interoperability – linking buyers and sellers –  is key


The Right Media Exchange Advantage for Advertisers

ROI Management and Flexible Pricing
  • Auction-based platform helps ensure fair market value for inventory
  • Dynamic pricing models give flexibility to meet the advertiser's buying needs
  • Global frequency management across all sites feeds into media valuation

Technology Enablement/Operational Efficiency
  • Right Media's auto-optimization can help find the right inventory for your marketplace
  • Data management enables powerful audience extension and targeting
  • Automated processes within the agency workflow reduce time and resources

Protection for You and Your Clients
  • Marketplace Select provides the tools to share, manage and control site lists
  • Creative auditing helps ensure ads display correctly
  • Content and URL-based targeting provides technology controls
  • Reporting controls manage the visibility given to partners

Common Platform, Aggregated Supply
  • One easy pipeline among advertisers, publishers and networks
  • Take advantage of Right Media's extended reach.  We are the first and largest exchange marketplace, providing direct links to 260+ members, more than 11 billion transactions per day, and 300,000+ buyers and sellers
  • Minimize counting and pixel discrepancies
  • Easy integration with open APIs

For more Yahoo! Advertising Solutions visit http://advertising.yahoo.com/advertisers.

  • Right Media Blog

    AOL Chooses Right Media Exchange as Display Advertising Platform for Ad Agreement
    AOL has chosen Right Media Exchange as the platform to provide real-time access to AOL inventory as part of the display advertising agreement among AOL, Yahoo! and Microsoft announced last November.  The inventory that AOL makes available under the agreement will be surfaced through Right Media Exchange across the U.S. and Canada. “We have had a [...]
    February 3, 2012
    Right Media Partner Profile: TLV Media
    TLV Media’s Ohad Gliksman talks about using optimization technology to boost campaign performance This is the second in our series of profiles on Right Media seatholders—who they are, what they do, and their views on today’s digital marketplace. Founded in 2007, TLV Media built an industry-leading optimization platform that helps agencies, networks, advertisers and publishers maximize the performance [...]
    January 23, 2012
    Brian Silver Named New Head of Right Media
    New chief brings deep knowledge of digital advertising and platforms business Brian Silver, formerly president and CEO of Travora Media, has joined Yahoo! as vice president, Ad Platforms for the Americas, where he takes over as the new head of Right Media Exchange—the  industry’s leading global display advertising exchange, handling 11 billion impressions a day.   In his [...]
    January 9, 2012
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  • What is the Right Media Exchange?

    Right Media operates the first and largest exchange platform.  Our premium marketplace has helped fuel the industry’s drive for efficiency and profitability that has become fundamental to digital advertising.
    Learn More