AOL has chosen Right Media Exchange as the platform to provide real-time access to AOL inventory as part of the display advertising agreement among AOL, Yahoo! and Microsoft announced last November. The inventory that AOL makes available under the agreement will be surfaced through Right Media Exchange across the U.S. and Canada.
“We have had a [...]
February 3, 2012
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Right Media operates the first and largest exchange platform. Our premium marketplace has helped fuel the industry’s drive for efficiency and profitability that has become fundamental to digital advertising.